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Notifications Restrictions

Effective Date: 01-03-2025

SMS Character Limit​

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Please keep in mind that dynamic placeholders (e.g., {name}, {services}, {address}) can influence the overall message length based on the actual values used.

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You will be charged for each segment sent. Longer messages will therefore cost more, so it's best to keep messages concise.

A single SMS can contain up to 160 characters if using standard characters. If your message contains special characters (like emojis or certain languages), the limit is reduced to 70 characters.

Messages longer than 160 characters will be split into segments for sending. Each segment can have a maximum of 153 characters. For example, a 161-character message will be sent as two segments: one with 153 characters and another with 8 characters.

In the United States and Canada, multi-segment SMS messages have specific limits: 152 characters per segment for standard messages, and 66 characters per segment for messages that contain special characters.

Messages with special characters need to be sent in a different format, reducing the number of characters you can use. For instance, longer messages with special characters will be split into 67-character segments.

The maximum length for an SMS message can be up to 1,600 characters.

Supported Countries​

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When purchasing a notifications package, please verify that your Apple App Store country and your iPhone's regional settings match the correct region for sending SMS or WhatsApp notifications.

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SMS and WhatsApp notifications can only be sent to specific countries based on the region from which you purchase your package. Some regions support both SMS and WhatsApp notifications, while others only support WhatsApp. Check the following list to see which regions are supported for each type of notification.

SMS and WhatsApp Allowed Regions​

  • Canada
  • United States
  • Poland
  • Portugal
  • Denmark
  • Lithuania
  • Sweden
  • Greece
  • Norway
  • Malta
  • Iceland
  • Latvia
  • Switzerland
  • Ireland
  • Luxembourg
  • France
  • Cyprus
  • Spain
  • Slovakia
  • Croatia
  • Italy
  • Estonia
  • Netherlands
  • Austria
  • Germany

WhatsApp-Only Allowed Regions​

  • Finland
  • Qatar
  • New Zealand
  • Australia
  • Japan
  • Slovenia
  • United Arab Emirates
  • Saudi Arabia
  • Czech Republic
  • United Kingdom
  • Belgium
  • Taiwan
  • Kuwait
  • Singapore
  • South Africa
  • Korea
  • Hungary
  • Bulgaria
  • Romania
  • Uruguay
  • Malaysia
  • Bosnia and Herzegovina
  • Turkey
  • Costa Rica
  • Ecuador
  • Belarus
  • Mexico
  • Jordan
  • Georgia
  • Serbia
  • Panama
  • India
  • Macedonia
  • Armenia
  • Argentina
  • Brazil
  • Russia
  • Ukraine
  • Morocco
  • Colombia
  • Chile
  • Kazakhstan
  • Thailand

Forbidden Content​

When sending notifications via SMS, WhatsApp, Telegram, or any other channel through our mobile app Appo Calendar, you must not create or transmit content that is illegal, offensive, or otherwise violates our Terms of Service or these Restrictions.

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Violation of these content restrictions may result in immediate suspension or termination of your notification privileges, account restrictions, or other disciplinary actions at Appo's discretion. Severe or repeated violations may lead to permanent account termination without refund of any purchased packages.

Please ensure that all messages comply with the restrictions listed in this article to maintain a professional standard and avoid potential problems.

Prohibited Content Categories​

Illegal Content​

Any content that is illegal in the jurisdiction of the message recipient.

Harmful Content​

Content that is harmful, unwanted, inappropriate, or objectionable, as determined by Appo.

False or Inaccurate Content​

Content that is misleading, false, or inaccurate.

Hate Speech and Harassment​

Communications that are hateful, abusive, or exploitative, including those originating from hate groups.

Content Endangering Public Safety​

Content that could endanger public safety.

Fraudulent Messages​

Any messages that involve fraudulent content.

Malicious Content​

Content such as malware or viruses.

Messages related to cannabis are not allowed in the United States due to federal laws prohibiting its sale.

Prescription Medication Offers​

Offers for prescription medication that cannot legally be sold over-the-counter in the United States.

Content Designed to Evade Filters​

Any content intentionally designed to bypass unwanted messaging detection and prevention mechanisms.

Exploitative and Abusive Content​

Any content that constitutes harassment, exploitation, or abuse.

Simulated Social Engineering Attacks​

Transmitting messages used for security testing, including phishing and similar attacks.

Violations of Laws or Standards​

Activities that violate laws, regulations, governmental orders, or industry standards.

Falsification of Identity or Origin​

Creating false identities or misleading others about the identity of the sender or origin of communications.

Content Designed to Evade Detection​

Sending content specifically designed to evade unwanted messaging detection mechanisms.

High-Risk Financial Services​

  • Payday loans
  • Short-term high-interest loans
  • New loan soliciting
  • Third-party loans (e.g., auto, mortgage, personal)
  • Student loans
  • Cryptocurrency
  • Stocks and investing platforms

Third-Party Lead Generation Services and Marketing​

  • Companies, NGOs, or political campaigns that buy, sell, or share consumer information
  • Affiliate lending
  • Affiliate marketing
  • Deceptive marketing

Debt Collection or Forgiveness​

  • Third-party debt collection
  • Debt consolidation
  • Debt reduction
  • Debt relief
  • Credit/debt repair

"Get Rich Quick" Schemes​

  • Deceptive work-from-home programs
  • Risk investment opportunities
  • Pyramid schemes
  • Mystery shopping

Illegal Substances/Articles​

  • Cannabis
  • CBD
  • Kratom
  • Paraphernalia products
  • Vape/E-cigarettes
  • Fireworks

Prescription Drugs​

  • Drugs that require a prescription
  • Offers for drugs that cannot be sold over-the-counter in the US/Canada

Gambling​

  • Casino apps
  • Websites that offer gambling
  • Sweepstakes
  • 50/50 raffles
  • Betting/Sports picks

"S.H.A.F.T." Use Cases and Electronic Smoking Devices​

  • Sex
  • Hate
  • Alcohol
  • Firearms
  • Tobacco
  • Vape/E-cigarettes